FRANCHISE με εμάς

GROWING TOGETHER

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«Best Startup Frachise 2018»: BEAUTYFREE has been recognized as the best new business, having developed a pioneering concept with innovative features and launched its expansion through franchising for the first time. This first major distinction highlights our successful entry into the beauty franchise sector and showcases the rapid growth of our network, our original and youthful concept, our innovative ideas, our dynamic strategy, and our strong business ethics.

«Best Franchise Workplace 2019»: BEAUTY FREE cosmetics stores have been voted the best franchise workplace. This was the decision of consumers across Greece over the past year, as recognized in this year’s Franchise Business Awards—an institution that honors businesses which have adopted franchising as their main growth strategy.

«Best Core Web Strategy 2020»: For the third consecutive year, BEAUTYFREE has secured a place on the podium at the Franchise Awards, winning the Best Core Web Strategy award. This recognition highlights the excellence of our corporate website and online store, based on criteria such as strategic approach, design, creativity, functionality, capabilities, and rankings.

«Best Woman's Franchise 2021»: For the fourth consecutive year, BEAUTY FREE has reached the top of the Franchise Awards. This is the highest recognition and reward for a franchise in the cosmetics industry—a sector we have proudly served since 1975, always placing women at the heart of our mission. Once again, it is proven that investing in the BEAUTY FREE Franchise Concept, especially when targeting a female audience, is the safest and most reliable choice.

With the responsibility that comes with being a pioneer.We have known the world of beauty and cosmetics for half a century—like no one else in Greece. Our success is built on the strong relationships we maintain with our partners and team, as well as on the unique idea and philosophy that guide our work. We stand as a model of business success and a benchmark for others to follow.

Investing in Women: It is a fact that "women are the driving force behind the market today," and having served them for nearly half a century, we understand their needs better than anyone. Our goal is for women across Greece to have the opportunity to enjoy the accessible luxury of a BEAUTY FREE store.

The cosmetics and beauty products industry is one of the most dynamic and constantly evolving sectors of the global economy. The demand for cosmetics has always been, and will continue to be, guaranteed, as these products have now become everyday essentials. The cosmetics industry in Greece currently exceeds 800 million euros, and due to the negative economic conditions, there has been a shift among many consumers from more expensive to more affordable products. This is what makes our business proposal more relevant than ever. By understanding the needs of today and continuously studying consumer habits in our sector, we have created a BEAUTY FREE business model that is ideal for every region of Greece.

The uniqueness of BEAUTY FREE makes it highly attractive. BEAUTY FREE is a member of the Group GBG which has been successfully operating since 1975 with its headquarters in Thessaly. The Group specializes in the wholesale and retail of cosmetics, fragrances, makeup, professional hairdressing and nail products, hair and fashion accessories, personal care and grooming products, as well as home goods.

The first BEAUTY FREE cosmetics store began operating in Larissa in 2010, creating a pioneering business not only for the local market but also for the Greek market as a whole. BEAUTY FREE is not just another typical cosmetics store. Unique, original, and youthful, it offers a wide variety of cosmetics, fragrances, makeup products, and hairdressing supplies, embodying exactly what the current era and modern market philosophy demand.: 

BIG BRANDS. LOW PRICES.

Both the word FREE in its name, which symbolizes freedom and being free of charge, and the butterfly in its logo, reflect its true meaning. After all, this is a beauty concept that revolutionized the offering of both "luxury" and mass-market cosmetics and personal care products. It’s a beauty hub that, from day one, has won the love and preference of the youthful audience, as we serve over 2,000 customers daily.

A UNIQUE AND YOUTHFUL FRANCHISE CONCEPT

In October 2017,the first BEAUTY FREE Franchise Concept Store opened its doors at 173-177 Dimitriados Street, in the heart of Volos' market. In a modern, meticulously designed 1,000 m² space, a true beauty paradise was created, where everyone can enjoy pleasant beauty shopping. This was the pilot Franchise Concept Store for BEAUTY FREE nationwide, where potential franchisees could get in direct contact with the philosophy, setup, and operation of BEAUTY FREE stores. In March 2018, the company opened its first Franchise Store in Katerini,marking the first BEAUTY FREE store outside Thessaly. Just a few months after the successful opening of the beauty department store in Volos, we expanded to the capital of Pieria. Its youthful space on Megalou Alexandrou Street 6 was filled with over 50,000 branded products, including makeup, fragrances, face and body care products, hairdressing supplies, and nail care items from the leading beauty brands in Greece and abroad, all at unbeatable prices. In December 2020, just before Christmas, the journey of BEAUTY FREE Franchise Concept Stores continued, with a new destination in Crete, in Chania. The new store is now ready to welcome beauty lovers in a modern, youthful space featuring the largest beauty brands in the industry.

Branded products, affordable prices, continuous promotions, personalized customer service, and direct access to the products are the key features of our successful and constantly evolving journey in the beauty industry

We stand out because:

• The products on our shelves are not arranged by brand, but rather organized and categorized vertically by product type.
• Our staff is thoroughly trained by us and consists of graduates from beauty, hairdressing, and nail care schools, as well as marketing and advertising, business administration, and accounting graduates.
• The prices of our products are highly competitive compared to other cosmetics stores, as our offers and gifts last all year round. We have carefully selected affordable branded beauty products for our customers, always ensuring excellent quality, and we do not prioritize luxury products.

The strategy followed by our company ensures high traffic velocity in each franchise store, thus maintaining a healthy and profitable business with zero inventory risk. At the same time, the high profitability allows for the quick recoupment of your investment. The BEAUTY FREE concept currently has four successful locations in Larissa, Volos, Katerini, and Chania. Our vision is to create a new network of cosmetics franchises according to European standards and build a strong Beauty Brand Name through partnerships with people who share the same dreams and philosophy as us.

Our goal is to have a BEAUTY FREE cosmetics store in every part of Greece, each one standing out in its local beauty market.